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London
Sydney
119 Alexander Street,
Sydney, New South Wales,
2065
Sydney, New South Wales,
2065
+61 416 122 553
Sponsorship activations at UK festivals are hugely competitive, with the World's best brands competing for the attention of a young audience with disposable income.
After a successful summer in Hackney Wick, London, we worked with Kopparberg to choose 4 leading UK festivals where our Urban Forest activation would fit the festival’s vibe and deliver our target audience of potential and existing Kopparberg consumers.
At each festival we had a 20M x 20M space for a 400 capacity experience, that encapsulated the spirit and vibe of the Urban Forest, whilst promoting existing and new Kopparberg products.
Bigger and Kopparberg worked with each festival to deliver an artistic line up which worked for both brands. The experience itself was created from reclaimed materials with towering and impactful 4M walls, with a series of mini experiences and Instagram worthy moments inside..
The visually striking structure, the rich mix of musical talent, plus the adventure and discovery within, made the Urban Forest a fun and memorable activation. And with two bars selling exclusive Kopparberg products built into the Urban Forest, it was a busy activation too - all day and all night.
