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London
Sydney
119 Alexander Street,
Crows Nest, New South Wales,
2065
Crows Nest, New South Wales,
2065
+61 416 122 553
The Denim Pack by The North Face blends rugged durability with cutting-edge tactical functionality without compromising style. Inspired by the brand’s iconic heritage designs, the collection reimagines classics for the modern adventurer.
Bigger conceptualised and executed a fully immersive promotional campaign to launch the Denim Pack, showcasing the collection’s hero piece, the Iconic Mountain Jacket, alongside other standout designs. Aligning with The North Face’s creative vision, we designed an experience highlighting the collection’s rugged functionality and celebrated its urban appeal, all within an immersive environment.
The campaign was brought to life at Kachette in Shoreditch, where Bigger crafted a series of immersive experience rooms. Each space was meticulously designed to reflect the key features and materials of the Denim Pack collection.
We leveraged The North Face’s collection photography and creative guidelines to craft assets that seamlessly aligned with the brand’s vision while tailoring them to enhance the immersive experience.
Attendees moved through the immersive rooms, each offering a unique exploration of the Denim Pack. From discovering the technical prowess of Gore-Tex denim to appreciating the aesthetic nods to iconic heritage designs, the spaces were thoughtfully curated to immerse guests in the collection's ethos.
The experience was as educational as it was inspiring, with tactile displays, product demonstrations, and subtle storytelling woven throughout the event.
The final room of the event shifted gears into a laid-back party atmosphere, providing a space for attendees to relax and connect. This closing experience featured DJ performances and Photo opportunities in a welcoming space for conversations and networking, leaving attendees with a lasting impression of the campaign.
