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London
Sydney
119 Alexander Street,
Sydney, New South Wales,
2065
Sydney, New South Wales,
2065
+61 416 122 553
People crave experiences; memorable moments they can immerse themselves in and then take home with them. Bigger Agency took advantage of this desire and turned it into a successful store launch campaign for VANS through their exceptional retailtainment.
VANS, the ever-popular sports shoes and apparel brand, opened multiple stores across the UK and Ireland. It welcomed countless visitors and shoppers through this experiential retail. With the promise of an unforgettable and exciting adventure, Bigger Agency crafted an immersive, retail journey which created a great attraction for shoppers.
A cross between retail and entertainment, retailtainment is where brands and businesses allow their customers to get a feel of their products in an enjoyable setting. They help create an immersive experience where the brand is the star and its features are highlighted while shoppers interact with it.
Retailtainment creates extraordinary experiences that help improve the brand’s reach and image by letting people come directly in contact with the products. Shoppers walk into a store and are transported into another world, the lights and sounds pulling them in deeper. It is a way of giving them an in-store experience to remember.
With the online marketplace becoming the norm, the need for retailtainment has become stronger than ever. Customers have to be given added incentives to visit physical stores. Through retail experiential marketing, these stores are converted into fun interactive spaces that generate excitement around the products.
The popular sports and apparel brand VANS recently launched new stores across the UK and Ireland and held many events to bring the stores to life.
Bigger Agency created entertaining concepts to liven up the openings and lure customers in. The idea behind the events was not just to drive sales but, with the help of great in-store experiences, to make the stores a part of the local communities.
Visitors participated in ping pong games and challenges to win massive discounts on products while at the stores. They were served local pizza and beer while they browsed through the products on display.
Bigger Agency collaborated with artists of the area, roping them in to create specially tailored designs for the occasion. These artists were available at the new stores to customise tote bags, trainers, badges, stickers and likes for customers. The success of the event was evident by the excited shoppers lined up at the door to get their purchases personalised.
The invasion of the marketplace by online retailers has completely altered how shopping is done today. A world of options is available literally at the consumers’ fingertips. At the same time the easy return and exchange policies offered by online retailers have done away with any hesitations shoppers might have had.
When there are countless options available to consumers from the comfort of their homes, why would they bother stepping out? And Gen Z has realised just that!
Physical stores now need to go the extra mile to get an edge over their online counterparts. And this is where retailtainment can help in a meaningful way. If there is something fun and engaging on the site, consumers can be enticed to leave their screens and go visit it.
In recent years, people have developed an appreciation for experiences more than the products themselves. They are placing more value on activities such as entertainment, travelling or dining, anything that brings them joy. In fact, more than 70% of the younger crowd would spend on entertainment rather than on buying things. In such an environment retailtainment brings the element of fun into shopping and customers are lured straight in.
The experiences provided through experiential marketing are shareable on social media and this is a huge plus! When shoppers involve themselves in in-store activities sharing on Instagram, TikTok or Facebook makes them more valuable and hence more sought after. The result is the success of the experiential marketing campaign!
Inflation has had a huge impact on purchasing power and buyers are cautious before exploring new products. Through in-store experiences, they get a chance to get familiar with the brand without worrying about spending on something they are not yet sure of. This confidence a brand provides through retailtainment results in increased customer satisfaction and helps in improving sales.
For any store to stay in business, and do well, ensuring foot traffic is the first step. And retailtainment does just that. It makes sure that people not only keep coming in but also spend time once there. There are many benefits of having an interactive retail experience in stores.
For any retailtainment to be successful, brands need to know what clicks with the crowd, and what they consider fulfilling and worth engaging in. Once they have their finger on the pulse of their target customers, they will be able to employ the most suitable strategies to make the events a success.
Bigger Agency created an exceptional retailtainment campaign for VANS with exciting experiential shopping environments. customers were able to be a part of the brand's world. The result was a boost in foot traffic, sales and a lasting emotional connection with consumers.
